[PT]
Inspirado pelo conceito do Super Bowl e pelo desafio do distanciamento social durante o Covid-19, o Campeonato Mineiro de 2021, em parceria com a Brahma, apresentou uma experiência inédita: o show do intervalo da final com a banda Jota Quest. Desenvolvi as peças de Social Media para esta campanha, com o objetivo de conectar a paixão pelo futebol ao entretenimento da marca, adaptando a experiência para o ambiente digital.
[EN]
Inspired by the Super Bowl concept and adapted to the challenges of social distancing during COVID-19, the 2021 Minas Gerais Championship, in partnership with Brahma, introduced a unique experience: a halftime show featuring the band Jota Quest. I developed the social media assets for this partnership, focusing on bridging the gap between football passion and brand entertainment during a period of remote engagement.
